Project type Editorial and Branding
Tools used Photoshop, InDesign, Illustrator, Acrylic Ink
Sugar is a men’s fashion magazine that targets a creative, alternative crowd. With this in mind, the branding and layout was presented in an artistic, fluid manner that speaks to individuality. Each page communicates the unique Sugar brand through the use of custom hand-drawn elements, a soft pastel colour palette, close-cropped imagery and a distinct combination of typefaces.
Note: This is an academic, non-commercial project - all photography and articles are the property of the original creators and have been credited throughout