Project type Branding
Tools used Photoshop, Illustrator, Ink
This branding system incorporates painterly elements and uses a simple black and white palette to differentiate this line of hair products from their competitors. All patterns were hand-painted with ink and then translated to vectors in order to keep the gestural quality of the lines alive. The lines graphically represent the different hair types of the consumers using the product while communicating the creative aspect of hair styling.